Oro Envases · 2014
Propeller Las Etiquetas
- A' Design Award de Oro 2014 in Envases
- CLIENT: Stumbras
- Estimated Number of Design Views: 52,841
- Verification code 550C0EEF93 · Verify this award
Colors
About Propeller Las Etiquetas
Propeller es una colección de bebidas espirituosas de diversas partes del mundo, asociadas por la temática de los viajes aéreos y un piloto viajero como personaje de la marca. Las características de cada tipo de bebida se exponen a través de numerosas ilustraciones, inscripciones que recuerdan a insignias de aviación y bocetos que sirven como recetas de cócteles. El diseño multifacético se complementa con varios tonos de láminas de colores, diferentes lacas, patrones y relieves.
About the A' Design Award de Oro
Propeller Las Etiquetas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Propeller Las Etiquetas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Propeller Las Etiquetas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Press Kit
- Unique Properties
- Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
- Tags
- Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
- Production Technology
- Flexo printing, cold foil, glossy and matt varnish, embossing.
- Design Challenge
- To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
- Research
- Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
- Inspiration
- Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
- Project Duration
- Started in 2013, the collection will be expanded with other beverages.
- Operation Flow
- The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
- Image Credits
- Edgaras Marozas
