Stumbro Starka Diseño de Botella y Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2016
Stumbro Starka Diseño de Botella y Etiquetas
Client: Stumbras
A' Design Award de Plata Winner in Envases Category
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- Verified Award Winner
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The Design
About Stumbro Starka Diseño de Botella y Etiquetas
La imagen de Stumbro Starka fue transformada en esencia al crear un todo a partir de sus partes: desde la nueva botella de vidrio oscuro de forma única, adornada con caligrafía en relieve y la rica etiqueta que narra la leyenda de la bebida, hasta el tapón decorado con una corona de hojas de roble. El personaje de la cigüeña apareció como símbolo de reconocimiento. Atrapada en el inesperado papel de hospitalario posadero, la cigüeña se convirtió en un narrador intrigante y atractivo para la historia.
The Recognition
About the A' Design Award de Plata
Stumbro Starka Diseño de Botella y Etiquetas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Stumbro Starka Diseño de Botella y Etiquetas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Stumbro Starka Diseño de Botella y Etiquetas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had. - Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Project Duration
- Stumbro Starka was updated in 2015.
- Operation Flow
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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