Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award de Hierro in Diseño de Envases Competition Category.

HierroEnvases· 2016

Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental

by Prompong Hakk

Client: Twin Lotus

A' Design Award de Hierro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #41890

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental

Originalmente, el proyecto comenzó con un diseño de empaque de plástico para hilo dental común, cuando el equipo se dio cuenta de la cantidad de desperdicio que generaba este segmento y comenzó a repensar su enfoque. La idea era crear un embalaje ecológico que pudiera reutilizarse rellenando el filamento. Sin embargo, esto sólo tenía sentido si las personas podían y deseaban conservar la caja durante un período de tiempo más largo. El objetivo era diseñar una experiencia similar a Zippo, un diseño que funcionara bien, se viera genial y pudiera ir a todas partes, convirtiendo una idea respetuosa con el medio ambiente en un accesorio querido.

The Recognition

About the A' Design Award de Hierro

Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Twin Lotus Herbaliste Eco-friendly Pack El Embalaje De Hilo Dental es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon