AS & Palitra El Diseño De Exposiciones by Viktor Bilak

AS & Palitra El Diseño De Exposiciones by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award de Hierro in Diseño de Espacios Interiores y Exposiciones Competition Category.

HierroInterior· 2016

AS & Palitra El Diseño De Exposiciones

by Viktor Bilak

Client: Expolevel

A' Design Award de Hierro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #48445

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Colors

The Design

About AS & Palitra El Diseño De Exposiciones

El objetivo principal del stand AS & PALITRA es presentar los productos de la empresa empapelados como elemento de decoración de interiores en la feria MosBuild 2016. Elemento dominante del concepto estético del stand es la pérgola. Los extremos de las vigas del techo se colocan en el exterior del stand y crean la ilusión de transformación de interior a exterior. El espacio del stand organizado por los arcos y vigas, fragmentos de paredes con papel tapiz y crean el efecto de apertura.

The Recognition

About the A' Design Award de Hierro

AS & Palitra El Diseño De Exposiciones ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que AS & Palitra El Diseño De Exposiciones sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. AS & Palitra El Diseño De Exposiciones es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
Dimensions & Packaging: The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
Tags: The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
Production Technology: The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
Design Challenge: The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
Research: The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
Inspiration: The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
Project Duration: The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
Operation Flow: The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.