Plata Interior · 2017
SugarLady Ladies Brand Pop-up Store Diseño interior de tienda efímera
by Prism Design
- A' Design Award de Plata 2017 in Interior
- CLIENT: Prism Design
- Estimated Number of Design Views: 19,781
- Verification code 8C25614560 · Verify this award
Colors
About SugarLady Ladies Brand Pop-up Store Diseño interior de tienda efímera
SugarLady es un interior de tienda efímera creado para una marca de ropa femenina en Shanghái, China. El cristal de azúcar se emplea como tema principal, vinculando el interior con el nombre de la marca. Cada célula expositiva se construye a partir de una estructura de acero recubierta con una lámina de nylon industrial. Paneles LED de 600 por 600 milímetros iluminan las células desde su interior, de modo que cada unidad emite un resplandor suave. Las células son sencillas y ligeras, por lo que pueden montarse, desplazarse y recombinarse en múltiples disposiciones. La superficie total es de 6 por 10 metros e incluye un probador.
About the A' Design Award de Plata
SugarLady Ladies Brand Pop-up Store Diseño interior de tienda efímera ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que SugarLady Ladies Brand Pop-up Store Diseño interior de tienda efímera sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. SugarLady Ladies Brand Pop-up Store Diseño interior de tienda efímera es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Image Credits
- Photographer:MAKOTO ADACHI
