Bronce Gráfico · 2017
DuePiùTre – Più Che Hamburger La Identidad Visual
- A' Design Award de Bronce 2017 in Gráfico
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 15,750
- Verification code 0341B578BE · Verify this award
Colors
About DuePiùTre – Più Che Hamburger La Identidad Visual
DuePiùTre es un pequeño bistrot que ofrece no sólo hamburguesas, sino también pastrami y pollo en lata de cerveza, todo ello reinterpretado con productos italianos frescos y genuinos. Se eligió el bulldog porque durante la Primera Guerra Mundial fue la mascota de la Marina de los Estados Unidos y porque es el perro mascota de uno de los socios del bistrot. Para compensar el nombre inventado del local, el diseño incluye un gorro de cocinero para el bulldog y un payaso que intenta transmitir la idea de un establecimiento que ofrece comida de una forma más directa.
About the A' Design Award de Bronce
DuePiùTre – Più Che Hamburger La Identidad Visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que DuePiùTre – Più Che Hamburger La Identidad Visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. DuePiùTre – Più Che Hamburger La Identidad Visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Press Kit
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Image Credits
- Fotoforma
