Appetisi Envase de Queso by Fanny De Bray

Appetisi Envase de Queso by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Appetisi Envase de Queso

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Appetisi Envase de Queso

Appetisi es un diseño de packaging para una gama de quesos ya cortados. La gama incluye queso en cubos, queso rallado y trozos de mozzarella. Cada envase está fabricado en plástico y cuenta con una ventana transparente, de modo que el queso del interior puede verse directamente. Las ilustraciones impresas dotan de carácter a cada producto y muestran con claridad cómo se utiliza cada tipo de queso. El nombre Appetisi reúne tres ideas: apetito, pequeño tentempié y uso práctico. El diseño presenta el queso como una pausa rápida y sencilla, y los envases se comercializan en supermercados europeos.

The Recognition

About the A' Design Award de Bronce

Appetisi Envase de Queso ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Appetisi Envase de Queso sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Appetisi Envase de Queso satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray