Hierro Interior · 2019
Niannujiao Jiaoding Flagship Store Tienda insignia
by Tomohiro Katsuki - Prism Design
- A' Design Award de Hierro 2019 in Interior
- CLIENT: Prism Design
- Estimated Number of Design Views: 13,638
- Verification code C02D1999C3 · Verify this award
Colors
About Niannujiao Jiaoding Flagship Store Tienda insignia
La tienda insignia Niannujiao Jiaoding es un interior comercial ubicado en Pekín, China, que alberga dos marcas de moda femenina en un mismo espacio de 180 metros cuadrados. El concepto de diseño es la neutralidad equilibrada. El estilo, el color, la circulación, la función y la gama de productos se equilibran para que cada marca conserve su propio carácter. Niannujiao es elegante y nítida, mientras que Jiaoding es moderna, sencilla y actual. Los materiales incluyen baldosa de pizarra gris, chapado de acero en bronce, espejo transparente, pintura blanca y rosa, láminas de madera, textiles y terrazo artificial.
About the A' Design Award de Hierro
Niannujiao Jiaoding Flagship Store Tienda insignia ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Niannujiao Jiaoding Flagship Store Tienda insignia sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Niannujiao Jiaoding Flagship Store Tienda insignia es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Press Kit
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Image Credits
- Photographer:Katsumi Hirabayashi
