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Huge Love La Caja De Embalaje by Yufeng Li and Xuan Zhang
Huge Love La Caja De Embalaje by Yufeng Li and Xuan Zhang
Huge Love La Caja De Embalaje by Yufeng Li and Xuan Zhang
Huge Love La Caja De Embalaje by Yufeng Li and Xuan Zhang
Huge Love La Caja De Embalaje by Yufeng Li and Xuan Zhang

Hierro Envases · 2020

Huge Love La Caja De Embalaje

by Yufeng Li and Xuan Zhang

  • A' Design Award de Hierro 2020 in Envases
  • CLIENT: Huge Love
  • Estimated Number of Design Views: 10,430
  • Verification code 7EA5164899 · Verify this award
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About Huge Love La Caja De Embalaje

El diseño del packaging debe ajustarse al estilo estético de los jóvenes. ¿Qué les importa a los jóvenes? Persiguen un estilo de vida divertido y aman la estética simple. Al mismo tiempo persigue la individualidad y atrévete a intentar aceptar cosas nuevas. Por tanto, el diseño rompe el estilo de embalaje original de la industria de las toallas sanitarias, que es más conciso e interesante.

About the A' Design Award de Hierro

Huge Love La Caja De Embalaje ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Huge Love La Caja De Embalaje sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Huge Love La Caja De Embalaje es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Press Kit

Unique Properties
The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging
Width 75mm x Depth 32mm x Height 80mm
Tags
Love, Packaging, Fashion, Daily use, Life
Production Technology
Requires special printing paper and process support, using the right die.
Design Challenge
A large number of market research and data analysis. Printing technology is combined with production cost control.
Research
Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration
During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration
The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow
This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!

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