Fanwu Xiangyin Tea Envase para té by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Envase para té by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2020

Fanwu Xiangyin Tea Envase para té

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Oro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea Envase para té

Fanwu Xiangyin Tea es un diseño de envase para té Pu'er de Xishuangbanna, en Yunnan, China. La ilustración adopta la forma de una cabeza de elefante y combina jardines de té, árboles de té, recolectoras de té y animales de Yunnan. La caja exterior está fabricada con un material de madera comprimida no contaminante, degradable y respetuoso con el medio ambiente. La caja es ligera y fácil de transportar. El té se conserva en un bote metálico con asa, que puede reutilizarse una vez consumido el té. El diseño presenta la cultura tradicional del té en una forma contemporánea y fomenta la conciencia ambiental.

The Recognition

About the A' Design Award de Oro

Fanwu Xiangyin Tea Envase para té ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Fanwu Xiangyin Tea Envase para té sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Fanwu Xiangyin Tea Envase para té crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018