InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca by Mateus Matos Montenegro

InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #86886

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Colors

The Design

About InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca

La inspiración para el replanteamiento y el rediseño de la marca fueron los cambios en la modernización e integración en la cultura de la empresa. El diseño del corazón ya no podía ser externo a la marca, inspirando una asociación tanto internamente con los empleados como con los clientes. Una unión integrada entre beneficios, compromiso y calidad de servicio. Desde la forma hasta los colores, el nuevo diseño integró el corazón en la B y la cruz de salud en la T. Las dos palabras se unieron en el medio haciendo que el logo pareciera una palabra, un símbolo, uniendo la R y la B en el corazón.

The Recognition

About the A' Design Award de Plata

InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. InterBrasil Logotype Redesign El Rediseño De La Identidad De Marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro