Feel The Vineyard Diseño de exposición de Kelvin Chan

El diseño Feel The Vineyard Diseño de exposición de Kelvin Chan es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Eventos.

BronceEvento· 2020

Feel The Vineyard Diseño de exposición

de Kelvin Chan

Cliente: Hong Kong Trade Development Council - Exhibition Services

Ganador del A' Design Award de Bronce en la Categoría Evento

20,853

Ganador de Premio Verificado

Verificar Estado del Premio para #86887

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El Diseño

Acerca de Feel The Vineyard Diseño de exposición

Feel the Vineyard es un diseño de exposición creado para una feria comercial de vinos y licores en Hong Kong. La distribución abarca ochocientos treinta y tres metros cuadrados y alberga stands para 255 marcas de vino. El tema es una bodega. La madera, el césped y el metal son los materiales principales. Los motivos de madera evocan las barricas tradicionales, mientras que el césped sugiere un viñedo. Se eligieron vitrinas metálicas de alambre para las unidades expositivas con el fin de ahorrar espacio y permitir disposiciones flexibles. Un muro de aromas presenta las distintas fragancias de los vinos australianos, y un bar de vinos ofrece una zona de degustación relajada.

El Reconocimiento

Acerca del A' Design Award de Bronce

Feel The Vineyard Diseño de exposición ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Feel The Vineyard Diseño de exposición sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Feel The Vineyard Diseño de exposición satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensiones y Embalaje: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Etiquetas: Exhibition, winery, natural, Australia, Wine, modern, creative
Tecnología de Producción: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Desafío de Diseño: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Investigación: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiración: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Duración del Proyecto: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Flujo de Operación: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Créditos de Imagen: Hong Kong Trade Development Council