Peace and Presence Well-Being Marca de Lisa Winstanley

El diseño Peace and Presence Well-Being Marca de Lisa Winstanley es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2020

Peace and Presence Well-Being Marca

de Lisa Winstanley

Cliente: Peace & Presence Well-being UK

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Colores

El Diseño

Acerca de Peace and Presence Well-Being Marca

Peace and Presence Well-being es una empresa de terapia holística con sede en el Reino Unido que ofrece servicios como reflexología, masaje holístico y reiki para rejuvenecer el cuerpo, la mente y el espíritu. El lenguaje visual de la marca P&PW se basa en este deseo de invocar un estado de paz, calma y relajación inspirado en los recuerdos nostálgicos de la infancia de la naturaleza, específicamente a partir de la flora y la fauna que se encuentran en las riberas de los ríos y los paisajes boscosos. La paleta de colores se inspira en las fuentes georgianas de agua tanto en su estado original como oxidado, aprovechando nuevamente la nostalgia de tiempos pasados.

El Reconocimiento

Acerca del A' Design Award de Plata

Peace and Presence Well-Being Marca ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Peace and Presence Well-Being Marca sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Peace and Presence Well-Being Marca es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensiones y Embalaje: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etiquetas: branding, visual identity, logo, stationery, packaging, merchandise
Tecnología de Producción: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Desafío de Diseño: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Investigación: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiración: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Duración del Proyecto: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Flujo de Operación: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.