Meat n Beer El Diseño De Marca by Mateus Matos Montenegro

Meat n Beer El Diseño De Marca by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2020

Meat n Beer El Diseño De Marca

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award de Bronce Winner in Gráfico Category

13,375

Verified Award Winner

Verify Award Status for #87395

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Colors

The Design

About Meat n Beer El Diseño De Marca

Meat n Beer se considera una tienda insignia que vende carnes y cervezas especiales. La inspiración para el logo provino de la fusión de sus dos productos estrella. Desde cabezas de ganado tradicionales con sus cuernos puntiagudos, transformadas con un diseño icónico en un moderno vector de marco de alambre rústico, interactuando con el otro elemento tradicional, la botella de cerveza. La unión se encuentra en un espacio positivo y negativo, de manera sucinta y elegante en un solo símbolo donde texto e imagen forman una sola imagen. La tipografía reproduce y mezcla una fuente industrial de estilo antiguo con un Script más moderno.

The Recognition

About the A' Design Award de Bronce

Meat n Beer El Diseño De Marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Meat n Beer El Diseño De Marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Meat n Beer El Diseño De Marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro