Huanghongying Envasado de té de Wei Dai and Kun Luo

El diseño Huanghongying Envasado de té de Wei Dai and Kun Luo es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2020

Huanghongying Envasado de té

de Wei Dai and Kun Luo

Cliente: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

21,716

Ganador de Premio Verificado

Verificar Estado del Premio para #87649

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Huanghongying Envasado de té

Huanghongying es un diseño de envase para té cultivado en las montañas de Guizhou. La caja exterior está fabricada en cartón ligero, lo que facilita su transporte, manipulación y reciclaje. El té se divide en pequeñas bolsas individuales, de modo que cada porción puede tomarse sin afectar al resto. Ilustraciones dibujadas a mano cubren la superficie de la caja y muestran el clima de la montaña donde crece el té, la ecología natural local y los métodos de cultivo empleados en el jardín de té. Junto a las ilustraciones se detallan datos de interés. El diseño permite que los consumidores conozcan el origen y la calidad del té.

El Reconocimiento

Acerca del A' Design Award de Bronce

Huanghongying Envasado de té ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Huanghongying Envasado de té sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Huanghongying Envasado de té satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensiones y Embalaje: Width345mm x Depth 165mm x Height 85mm
Etiquetas: tea ,packaging, beverage, illustration, Graphics, Environmental
Tecnología de Producción: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Desafío de Diseño: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Investigación: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiración: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Duración del Proyecto: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Flujo de Operación: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Miembros del Equipo: Designer:Wei Dai
Creative Director:Kun Luo
Créditos de Imagen: Designer Wei DAI,Huanghongying,2017