Care for Mom to Be Campaña de concienciación social by Seyon Kim

Care for Mom to Be Campaña de concienciación social by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño Social Competition Category.

BronceSocial· 2020

Care for Mom to Be Campaña de concienciación social

by Seyon Kim

Client: Seyon Kim

A' Design Award de Bronce Winner in Social Category

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Verified Award Winner

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Colors

The Design

About Care for Mom to Be Campaña de concienciación social

Care for Mom To Be es una campaña de concienciación pública sobre las necesidades de las mujeres embarazadas que se desplazan. La campaña invita a los demás pasajeros a ceder un asiento en el tren o un lugar para estacionar el automóvil. La identidad visual surge de un logotipo que une la figura de una persona embarazada con la forma de un corazón, representando el embarazo y el cuidado. Se emplea un cálido tono pastel que mezcla el rojo y el naranja en lugar del color habitualmente asociado al embarazo. Carteles y billetes de metro impresos llevan el logotipo en estaciones y estacionamientos.

The Recognition

About the A' Design Award de Bronce

Care for Mom to Be Campaña de concienciación social ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Care for Mom to Be Campaña de concienciación social sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Care for Mom to Be Campaña de concienciación social satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim