El diseño Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales de Sameer Khosla es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.
PlataInterior· 2020
Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales
Cliente: Studds
Ganador del A' Design Award de Plata en la Categoría Interior
Ganador de Premio Verificado
Verificar Estado del Premio para #88161El Diseño
Acerca de Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales
Studds Accessories Ltd es el fabricante de cascos y accesorios para vehículos de dos ruedas. Los cascos Studds se vendían tradicionalmente en puntos de venta multimarca. Por lo tanto, era necesario crear una identidad de marca que mereciera. D'art conceptualizó la tienda, presentando puntos de contacto innovadores como la realidad virtual de los productos, mesas de pantalla táctil interactiva y máquinas de desinfección de cascos, etc. al siguiente nivel.
El Reconocimiento
Acerca del A' Design Award de Plata
Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Studds Accessories Ltd El Diseño De Interiores De Espacios Comerciales es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Dimensiones y Embalaje
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Etiquetas
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
- Tecnología de Producción
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Desafío de Diseño
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Investigación
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Inspiración
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Duración del Proyecto
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Flujo de Operación
- 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself. - Patentes
- We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
- Miembros del Equipo
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - Créditos de Imagen
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
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