Joy Batidora de Mano by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Electrodomésticos Competition Category.

BronceElectrodoméstico· 2020

Joy Batidora de Mano

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

A' Design Award de Bronce Winner in Electrodoméstico Category

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Verified Award Winner
Verify Award Status for #88183

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Colors

The Design

About Joy Batidora de Mano

Con su diseño ergonómico de botones y agarre cómodo, Joy cumple con todas las expectativas de una batidora de mano de alta calidad. El motor de 1200 vatios del modelo con regulador de velocidad de dos niveles realiza la función de mezclado en el menor tiempo de manera efectiva. Gracias a su pie batidor de acero inoxidable, puede triturar y moler fácilmente frutas y verduras sin salpicar. Gracias al batidor doble y al recipiente picador de doble cuchilla, tanto el rendimiento del producto como el placer de pasar tiempo en la cocina se duplican.

The Recognition

About the A' Design Award de Bronce

Joy Batidora de Mano ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Joy Batidora de Mano sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Joy Batidora de Mano satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center