Gloria El Sofá by Paolo Demel is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Mobiliario Competition Category.

PlataMobiliario· 2020

Gloria El Sofá

by Paolo Demel

Client: Demel Design

A' Design Award de Plata Winner in Mobiliario Category

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Verified Award Winner
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The Design

About Gloria El Sofá

El diseño no es solo una forma externa, sino que también es una investigación sobre la estructura interna, la ergonomía y la esencia de un objeto. En este caso la forma es un componente muy fuerte, y es el corte que se le da al producto lo que le da su particularidad. La ventaja de Gloria tiene la fuerza de ser 100% personalizable, agregando diferentes elementos, materiales y acabados. La gran peculiaridad son todos los elementos extra que se pueden agregar con los imanes en la estructura, dando al producto cientos de formas diferentes.

The Recognition

About the A' Design Award de Plata

Gloria El Sofá ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Gloria El Sofá sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Gloria El Sofá es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This sofa is unique and the first thing you notice is the cut of the padding, from which a part of the internal structure emerges. The visible steel structure is the same that will continue inside the cushions (made of variable density polyurethane foam). The supporting structure is therefore designed in one piece. The glass shelf can be adjusted, using the structure of the steel sofa (in the part of the exposed armrest) as a track, positioning it at the desired height. The supporting structure will be entirely in steel. It was designed to unload the weight on the ground, distributing it over the entire structure, so as not to have structural failures. Moreover, thanks to the use of magnets to add extra elements to the structure,it is possible to customize this sofa with materials and finishes.
Dimensions & Packaging: the dimensions of the sofa are: width 1800m,depth 806mm, height 718mm, seat height 406mm.
Tags: Magneticsofa, Sofa, Furniture, Structure, Minimalism, Design, Padova, Sid
Production Technology: for this project I used 3d rhinoceros for 3d modeling and technical drawings. The renderings were launched with Keyshot. While the sketches were done entirely by hand
Design Challenge: This project has two challenges. The first challenge for me is the promise I made to Gloria Trevisan, that is, to continue this project to the end. The design and this promise are closely tied in this project, and they are the two most important things in my life. The second challenge is to bring innovation to the field of design and to continue to improve
Research: The shape, the personalization, and the personality of this sofa are the soul of this project.
Furthermore the addition of accessories can satisfy the needs of every user, because thanks to these, it can change shape in many possibilities, maintaining a unique character
Inspiration: I was inspired during my work and I came to the conclusion that importance is almost never given to the internal structure of an object and that is why I wanted to cut the sofa cleanly, giving shape to a unique object of its kind. This project is vitally important to me, because it involved a person who lost its life in the 2017 tragic blaze of the Grenfell Tower in London. Her name was Gloria Trevisan, and she made the sketches of my project. She really cared about this project because she was a very dear friend of mine. I dedicate this project to her.
Project Duration: The project started in December 2016 in Padova and finished in June 2017 in Padova
Operation Flow: This sofa was designed as a "quick seat" for a guest in an office, or for a gallery in a museum. It can also be inserted in a private context, a home, giving strong character to the environment in which it is inserted
Team Members: Designer: Paolo Demel
Sketch: Gloria Trevisan