Yedao Lugui Baijiu Envasado de Bebidas de Wen Liu and Xianwen Wu

El diseño Yedao Lugui Baijiu Envasado de Bebidas de Wen Liu and Xianwen Wu es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2020

Yedao Lugui Baijiu Envasado de Bebidas

de Wen Liu and Xianwen Wu

Cliente: Hainan Yedao Liquor Developemt Co., Ltd

Ganador del A' Design Award de Plata en la Categoría Envases

30,069

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Colores

El Diseño

Acerca de Yedao Lugui Baijiu Envasado de Bebidas

Yedao Lugui Baijiu es un diseño de packaging para una marca de licor de la provincia de Hainan, en el sur de China. Ocho reconocidos parajes turísticos de Hainan se presentan como ilustraciones en el frente de la botella de vidrio. La etiqueta del cuello se distingue mediante un color diferente. La caja exterior está fabricada en acrílico y papel, de modo que la botella ilustrada del interior puede apreciarse con claridad. A la caja se le aplican estampado en dorado y serigrafía, mientras que la botella se acaba con una técnica de flor tostada. La sencilla gama cromática azul refleja la cultura local y el turismo de Hainan.

El Reconocimiento

Acerca del A' Design Award de Plata

Yedao Lugui Baijiu Envasado de Bebidas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Yedao Lugui Baijiu Envasado de Bebidas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Yedao Lugui Baijiu Envasado de Bebidas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensiones y Embalaje: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Etiquetas: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Tecnología de Producción: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Desafío de Diseño: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Investigación: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiración: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Duración del Proyecto: The project started in October 2018 and finished in May 2019 in Shenzhen.
Flujo de Operación: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Miembros del Equipo: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Créditos de Imagen: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.