Greyder V Embalaje para caja de zapatos by Musa Celik

Greyder V Embalaje para caja de zapatos by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Envases Competition Category.

OroEnvases· 2020

Greyder V Embalaje para caja de zapatos

by Musa Celik

Client: Greyder

A' Design Award de Oro Winner in Envases Category

38,869

Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Embalaje para caja de zapatos

Greyder V es una caja de zapatos diseñada para transportar y guardar calzado sin necesidad de una bolsa de plástico. Sus asas integradas permiten llevar la caja en la mano después de la compra. Dos compartimentos sujetan los zapatos en forma de V, lo que facilita el desembalaje. La forma en V se inspira en el movimiento al caminar, cuando un pie pasa junto al otro. La caja está fabricada en cartón mediante un método de troquelado y fresado, y los materiales son reciclables y biodegradables. Su forma vertical y compacta también permite conservar la caja como almacenamiento para un par de repuesto en la oficina.

The Recognition

About the A' Design Award de Oro

Greyder V Embalaje para caja de zapatos ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Greyder V Embalaje para caja de zapatos sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Greyder V Embalaje para caja de zapatos crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019