Laote Breweries Envasado de cerveza by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Envases Competition Category.
HierroEnvases· 2020
Laote Breweries Envasado de cerveza
Client: Zhongshihuanmei Design
A' Design Award de Hierro Winner in Envases Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Envasado de cerveza
Laote Breweries es un diseño de packaging para cerveza artesanal comercializada en latas de aluminio de 500 ml. El diseño se centra en un emblema detallado que remite a la historia y la tradición de una familia cervecera. El emblema busca sugerir una elaboración artesanal y cuidadosa, además de despertar la curiosidad por el sabor. La cerveza artesanal se produce en pequeños lotes, en lugar de mediante una gran producción industrial. En China, la cerveza industrial está ampliamente disponible, por lo que la elaboración en pequeños lotes se considera especialmente valiosa. En las latas se emplea impresión con tintas planas (colores directos) para mantener el emblema nítido y preciso.
The Recognition
About the A' Design Award de Hierro
Laote Breweries Envasado de cerveza ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Laote Breweries Envasado de cerveza sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Laote Breweries Envasado de cerveza es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
