Press Libro De Arte by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2020

Press Libro De Arte

by Tsuyoshi Omori

Client: Mika Yamakoshi

A' Design Award de Bronce Winner in Gráfico Category

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Colors

The Design

About Press Libro De Arte

Se diseñó un libro de arte para explorar una pregunta planteada por un artista de joyería; nuestro proceso de asociación mental ahora depende más de la búsqueda en línea que de nuestras experiencias o sensibilidades personales. El libro presenta 8 collages y palabras clave derivadas de un algoritmo de búsqueda de imágenes. Cada una de las palabras se imprime por separado en papel de calco para que el espectador pueda ver solo el collage o la combinación del mismo con sus palabras clave.

The Recognition

About the A' Design Award de Bronce

Press Libro De Arte ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Press Libro De Arte sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Press Libro De Arte satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tags: art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Production Technology: Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Design Challenge: We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Research: To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Inspiration: This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Project Duration: The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Operation Flow: This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Patents: Copyrights belong to Mika Yamakoshi, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi
Image Credits: Image＃1:Photographer Takashi Hiramatsu, 2019.
Image＃2:Photographer Takashi Hiramatsu, 2019.
Image＃3:Photographer Takashi Hiramatsu, 2019.
Image＃4:Photographer Takashi Hiramatsu, 2019.
Image＃5:Photographer Takashi Hiramatsu, 2019.