Wood and Tree Cartel by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

Wood and Tree Cartel

by Yu Zhuang

Client: Jia Saitama

A' Design Award de Plata Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Wood and Tree Cartel

Wood and Tree es un cartel creado para un seminario de arquitectura celebrado en Tokio, Japón. El tema del seminario es el nuevo uso de la madera, un material clásico, en la arquitectura moderna. El cartel emplea un lenguaje gráfico moderno para simular un dibujo clásico de los anillos de un árbol. Se ensayaron líneas de distinto número, grosor, curvatura y color para conformar el patrón. El resultado es matemático en su estructura, pero conserva una belleza natural. El cartel mide 210 por 297 milímetros. Se exhibió en una entrada, donde los visitantes podían tomar pequeños volantes.

The Recognition

About the A' Design Award de Plata

Wood and Tree Cartel ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Wood and Tree Cartel sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Wood and Tree Cartel es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.