The Passion of the Card Leadlight Series La Autopromoción de Rebecca Burt

El diseño The Passion of the Card Leadlight Series La Autopromoción de Rebecca Burt es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

The Passion of the Card Leadlight Series La Autopromoción

de Rebecca Burt

Cliente: Flexicon

Ganador del A' Design Award de Bronce en la Categoría Gráfico

12,304

Ganador de Premio Verificado

Verificar Estado del Premio para #90602

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de The Passion of the Card Leadlight Series La Autopromoción

Las vidrieras son hermosas cuando están iluminadas por el sol y también una forma única de mostrar este proceso de diseño e impresión. Estas tarjetas de visita están prácticamente hechas a mano. Serigrafía impresa en plástico transparente y luego secada de un color a la vez. Las áreas claras se tratan como un color que desbloquea todo el potencial de diseño del material. Un sello nacarado y un brillo ultravioleta completan el proceso y crean efectos sofisticados. El diseño realmente cobra vida cuando las tarjetas se acercan a una ventana.

El Reconocimiento

Acerca del A' Design Award de Bronce

The Passion of the Card Leadlight Series La Autopromoción ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que The Passion of the Card Leadlight Series La Autopromoción sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. The Passion of the Card Leadlight Series La Autopromoción satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensiones y Embalaje: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Etiquetas: Brand Identity, Business Card, Screenprinting, Graphic Design
Tecnología de Producción: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Desafío de Diseño: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Investigación: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiración: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Duración del Proyecto: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Flujo de Operación: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Miembros del Equipo: Evan Reiman.
Créditos de Imagen: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography