Free Estonian El Entretenimiento by Olga Raag

Free Estonian El Entretenimiento by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Bellas Artes y Diseño de Instalaciones Artísticas Competition Category.

PlataBellas Artes· 2020

Free Estonian El Entretenimiento

by Olga Raag

Client: KLG Eesti AS

A' Design Award de Plata Winner in Bellas Artes Category

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Colors

The Design

About Free Estonian El Entretenimiento

En esta obra de arte única, Olga Raag usó periódicos estonios del año en que el automóvil se produjo originalmente en 1973. Los periódicos amarillos de la Biblioteca Nacional fueron fotografiados, limpiados, ajustados y editados para ser utilizados en el proyecto. El resultado final se imprimió en un material especial utilizado en automóviles, que tiene una duración de 12 años, y tardó 24 horas en aplicarse. Free Estonian es un coche que llama la atención, que rodea a las personas con energía positiva y emociones nostálgicas de la infancia. Invita la curiosidad y el compromiso de todos.

The Recognition

About the A' Design Award de Plata

Free Estonian El Entretenimiento ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Free Estonian El Entretenimiento sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Free Estonian El Entretenimiento es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.