C'YiShu Identidad corporativa by Wang Zhiqi

C'YiShu Identidad corporativa by Wang Zhiqi is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

C'YiShu Identidad corporativa

by Wang Zhiqi

Client: WangZhiqi

A' Design Award de Plata Winner in Gráfico Category

45,754

Verified Award Winner

Verify Award Status for #91288

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'YiShu Identidad corporativa

C'YiShu es una identidad corporativa creada para un estudio que combina el diseño arquitectónico de interiores con la enseñanza de piano. La identidad se construye en torno a un símbolo personalizado que une caracteres chinos con la forma espacial. Los gráficos auxiliares representan las áreas de negocio del estudio, que incluyen diseño, piano, café y mobiliario. El símbolo funciona como un sistema visual completo y no como un simple logotipo. Las aplicaciones incluyen libretas, tarjetas de presentación, sobres, bolsas de tela y broches, elaborados con impresión en plata, estampado en caliente en blanco, papeles especiales y corte láser en metal.

The Recognition

About the A' Design Award de Plata

C'YiShu Identidad corporativa ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que C'YiShu Identidad corporativa sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. C'YiShu Identidad corporativa es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
Dimensions & Packaging: Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ，envelope100mmx200mm，File pocket180mmx250mm，Work card70mmx10mm，Brooch20mmx22mm
Tags: visual communication design
Production Technology: Printing silver Hot stamping white Specialty paper Metal laser Hollowing
Design Challenge: Find the appropriate design language to reflect the connotation of the industry and brand
Research: The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
Inspiration: Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
Project Duration: The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
Operation Flow: Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
Team Members: WangZhiqi