Wiseman Beer Envase para cerveza by Wen Liu and Henghong Yang

Wiseman Beer Envase para cerveza by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

Wiseman Beer Envase para cerveza

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Envase para cerveza

Wiseman Beer es un diseño de envase para una cerveza embotellada dirigida a los consumidores jóvenes de China. La botella está fabricada en vidrio y plástico, la chapa es de metal y la etiqueta es de papel. Un icono rotundo en rojo y blanco se aplica directamente sobre la botella, y una amplia superficie roja transmite energía y pasión. El envase mide 230 milímetros de ancho, 60 milímetros de profundidad y 60 milímetros de alto. La intención es dotar al envase de cerveza de una imagen contemporánea acorde con el carácter libre y desenfadado de la gente joven.

The Recognition

About the A' Design Award de Plata

Wiseman Beer Envase para cerveza ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Wiseman Beer Envase para cerveza sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Wiseman Beer Envase para cerveza es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019