Love&wash Envasado by Alexander Cherkasov

Love&wash Envasado by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.

PlataEnvases· 2020

Love&wash Envasado

by Alexander Cherkasov

Client: Love&wash

A' Design Award de Plata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Envasado

Love&wash es un diseño de packaging para una gama de productos de lavandería que incluye detergentes en polvo, gel de lavado, cápsulas y quitamanchas. El concepto expresa el cuidado a través de una metáfora sencilla: prendas que se abrazan entre sí. En la etiqueta del detergente en polvo para tejidos de color, una camiseta naranja y una camisa de mezclilla se abrazan. Las letras del logotipo se aprietan unas contra otras para repetir la misma idea. Los colores de fondo diferencian los productos, mientras que la tipografía en azul sugiere frescura y pureza. El envase está fabricado en cartón y plástico, y se prevé el uso de materiales biodegradables.

The Recognition

About the A' Design Award de Plata

Love&wash Envasado ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Love&wash Envasado sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Love&wash Envasado es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin