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Airport Bremen Sistema De Orientación by Thomas Geissert

Airport Bremen Sistema De Orientación by Thomas Geissert is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.


PlataGráfico· 2020

Airport Bremen Sistema De Orientación

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Plata Winner in Gráfico Category

Colors

The Design

About Airport Bremen Sistema De Orientación

Un diseño moderno de alto contraste y una información clara Hirarchie distingue el nuevo sistema. El sistema de orientación funciona rápido y contribuirá positivamente a la calidad del servicio que ofrece el aeropuerto. El medio más importante junto al uso de una nueva fuente, un elemento de flecha distintivo, es la introducción de diferentes colores de alto contraste. Se trató particularmente de aspectos funcionales y psicológicos, como buena visibilidad, legibilidad y registro de información sin barreras. Se utilizan nuevas cajas de aluminio con iluminación LED optimizada y contemporánea. Se agregaron torres de señalización.

The Recognition

About the A' Design Award de Plata

Airport Bremen Sistema De Orientación ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Airport Bremen Sistema De Orientación sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Airport Bremen Sistema De Orientación es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge
The arrow became an independent, striking element suitable for the pictograms newly designed.
Research
The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration
The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Project Duration
starting in 2012
finished in 2018
Operation Flow
the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Team Members
Thomas Geissert
Anne Wichmann
Image Credits
teamgeissert

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