Tea and Pastry Embalaje de regalo by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Envases Competition Category.
PlataEnvases· 2020
Tea and Pastry Embalaje de regalo
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award de Plata Winner in Envases Category
- 23,724
- Verified Award Winner
- Verify Award Status for #93966
The Design
About Tea and Pastry Embalaje de regalo
Té y Repostería es un conjunto de embalaje de regalo creado para el Festival del Medio Otoño. El conjunto reúne dos cajas en un mismo envase, que contienen té negro y galletas de mantequilla al estilo Su. La composición de la superficie es sencilla y sobria. Una pintura a tinta representa una montaña de té, y unas líneas finas perfilan la repostería. Los efectos de frotado y tinta aportan un carácter elegante. El embalaje está fabricado en papel kraft. El diseño alude a la tradición de conservar el té en una vasija de barro, que refleja el afecto duradero entre las personas. La intención es transmitir amistad a través de un obsequio humilde.
The Recognition
About the A' Design Award de Plata
Tea and Pastry Embalaje de regalo ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Tea and Pastry Embalaje de regalo sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Tea and Pastry Embalaje de regalo es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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