Poznan Marathon Medal Animación promocional by Artmask Group

Poznan Marathon Medal Animación promocional by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Cine, Vídeo y Animación Competition Category.

PlataCine· 2020

Poznan Marathon Medal Animación promocional

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award de Plata Winner in Cine Category

40,459

Verified Award Winner

Verify Award Status for #94314

Explorar más Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Animación promocional

La Medalla del Maratón de Poznan es una animación promocional creada para presentar la medalla del vigésimo Maratón PKO de Poznan. La animación muestra pequeños elementos que se unen para formar la medalla, y cada elemento simboliza un año de la historia del maratón. La cinta de la medalla está impresa con fotografías históricas de todas las ediciones del evento, dispuestas en orden cronológico. La medalla mide 80 por 80 por 7 milímetros y está fundida en acero y plata. La animación se produjo en resolución 4K para fomentar la inscripción en la carrera del aniversario.

The Recognition

About the A' Design Award de Plata

Poznan Marathon Medal Animación promocional ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Poznan Marathon Medal Animación promocional sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Poznan Marathon Medal Animación promocional es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019