Decade The Love Diseño interior de una cafetería by Yong Zhang

Decade The Love Diseño interior de una cafetería by Yong Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2020

Decade The Love Diseño interior de una cafetería

by Yong Zhang

Client: Touch Design

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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The Design

About Decade The Love Diseño interior de una cafetería

Decade The Love es el interior de una cafetería en Tianjin, China. El proyecto ocupa un área estrecha de unos 60 metros cuadrados. El terrazo blanco y naranja constituye la principal superficie visual. Un gran ventanal de cristal y una puerta minimalista blanca hecha a medida introducen la luz en este espacio alargado. El acero inoxidable espejado oculta la zona de almacenaje y amplía visualmente la estancia. Un círculo de iluminación lineal define el interior. La vitrina de postres y la barra son completamente transparentes, de modo que pueden verse la molienda, la extracción y la preparación. Música, café, arte y lectura se combinan en un mismo entorno sereno.

The Recognition

About the A' Design Award de Bronce

Decade The Love Diseño interior de una cafetería ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Decade The Love Diseño interior de una cafetería sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Decade The Love Diseño interior de una cafetería satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Under the cloak of rapid urban development, people are good at hiding in reinforced concrete buildings, trying to obtain psychological security in concrete wrapping. This Decade Cafe, created by Touch Design, is the first coffee shop in Tianjin to advocate a slow lifestyle with music criticism, music culture and fashionable peripheral products. It tries to depict the island of ideals and soft hearts in the current impetuous and fast fast-food life.
Dimensions & Packaging: In an area of about 60 square meters, the design eliminates the cramp of the original space and makes it interesting. Mirrored stainless steel cleverly hides the storage area and forms a visual widening, dispersing the narrow sense of space, plus a circle of symbolic linear lights to form its own architectural language. People shuttle in it, without the slightest sense of awkwardness, in the span of space to open the artistic journey of records and coffee.
Tags: Interior, Minimalist, Coffee Shop, Retail, Modern, Simple, Art, Interesting, Commercial Space
Production Technology: This case takes the classic and pure white orange terrazzo as the overall visual output focus, creating the simple and transparent effect through the large glass window and the customized white minimalist door, introducing abundant light for the narrow and long space, and at the same time, people can get a first glimpse of the internal space level.
Design Challenge: Limited by the structure of the house, designers are constantly thinking about how to make such a narrow and dark street shop into a unique cafe, and through their design to maximize the benefits for the owners. For this reason, the designers keep part of the old top and paint it white. The following heavy design allows customers to step into the core area of the cafe gradually, while adding a sense of love and ceremony for coffee.
Research: Many people say that the this cafe is like a treasure waiting for music and coffee lovers to open. Mr. Ding, one of the principals of Decade Cafe, has collected more than 30000 old records and various rare record posters, he joked with us which can be changed into a villa if all of them are sold. Therefore, we hope to integrate coffee and culture, art and music through design, with such a unique gift to carry the dreams of two clients.
Inspiration: In the dimension of infinite extension of time and space, the interpretation of decade is no longer a short "ten years", but has been endowed with more beautiful meanings. In the city full of vigilance and alienation, the music, coffee, art and reading all merge and react to each other in this decade, forming a new form, and ultimately depicting the utopia of beauty and romance in people's hearts.
Project Duration: The project started in April 2019 in Tianjin and finished in August 2019 in Tianjin.
Operation Flow: The dessert cabinet and bar are completely transparent, allowing a glance at the grinding, extraction, coffee shape and production process. The concise and delicate modelling sets off the products with a low-key attitude, making people focus their vision on coffee and dessert, deducing a very pure modernist style.
Patents: Copyrights belong to Yong Zhang, 2019.
Team Members: Yong Zhang
Xin Ma
Image Credits: Image #1: Photographer Yuhua Kou, Entrance, 2019.
Image #2: Photographer Yuhua Kou, Record Wall, 2019.
Image #3: Photographer Yuhua Kou, Single Customer Area, 2019.
Image #4: Photographer Yuhua Kou, Dessert Cabinet and Bar, 2019.
Image #5: Photographer Yuhua Kou, Multi Seat Area, 2019.