Parallel Remolding Diseño interior de un centro de ventas by Wei Gao

Parallel Remolding Diseño interior de un centro de ventas by Wei Gao is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.

BronceInterior· 2020

Parallel Remolding Diseño interior de un centro de ventas

by Wei Gao

Client: Fuzhou Above Household Goods Co., Ltd.

A' Design Award de Bronce Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Parallel Remolding Diseño interior de un centro de ventas

Parallel Remolding es el diseño interior de un centro de ventas en Jinan, China, con una superficie de 500 metros cuadrados. La distribución es abierta e integrada, de modo que las distintas zonas se vinculan entre sí sin interferirse. La piedra y la madera se combinan con el metal dentro de una atmósfera neoclásica, y las líneas simplificadas sustituyen a las tallas complejas. Los colores claros dominan el espacio, mientras que los muros se configuran como relieves geométricos tridimensionales. El mostrador de recepción es en gran medida sobrio y se distingue por líneas metálicas. La repetición de las luminarias se dispone para dotar al espacio de ritmo.

The Recognition

About the A' Design Award de Bronce

Parallel Remolding Diseño interior de un centro de ventas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Parallel Remolding Diseño interior de un centro de ventas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Parallel Remolding Diseño interior de un centro de ventas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Dimensions & Packaging: The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
Tags: Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology: The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge: The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Research: Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration: Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Project Duration: The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow: The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Patents: Copyrights belong to Wei Gao, 2018.
Team Members: Wei Gao
Zhao Hongyu
Lin Tailong
Image Credits: Image #1: Photographer Peng Yan, Reception Hall, 2018.
Image #2: Photographer Peng Yan, Reception Desk, 2018.
Image #3: Photographer Peng Yan, Negotiation Area, 2018.
Image #4: Photographer Peng Yan, Negotiation Area 2, 2018.
Image #5: Photographer Peng Yan, Book Bar, 2018.