Oro Envases · 2021
Logothetis Packaging de Alimentos
- A' Design Award de Oro 2021 in Envases
- CLIENT: Logothetis
- Estimated Number of Design Views: 34,108
- Verification code 1818A51508 · Verify this award
Colors
About Logothetis Packaging de Alimentos
La Madre Naturaleza, la inspiración eterna, da lugar a un diseño extraordinario para una forma tradicional de elaboración. Logothetis Farm en Zakynthos, Grecia, permite que los valores y la importancia del legendario patrimonio griego emerjan de manera dinámica. La experiencia de la granja a la mesa se encuentra con la magia del diseño, el storytelling y el branding. Con una identidad clásica y limpia, y un giro lúdico para la audiencia actual, el packaging transmite un aura cálida que invita a todos los consumidores a adquirirlo!
About the A' Design Award de Oro
Logothetis Packaging de Alimentos ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Logothetis Packaging de Alimentos sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Logothetis Packaging de Alimentos crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Press Kit
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Image Credits
- A.S. Advertising, 2019
