Masstone Diseño interior de una boutique de moda by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Diseño de Espacios Interiores y Exposiciones Competition Category.
BronceInterior· 2021
Masstone Diseño interior de una boutique de moda
by SpActrum
Client: SpActrum
A' Design Award de Bronce Winner in Interior Category
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The Design
About Masstone Diseño interior de una boutique de moda
Masstone es un proyecto de diseño interior para una boutique de moda en Taiyuan, China. El local ocupa 520 metros cuadrados distribuidos en dos plantas y se organiza como un jardín interior. Una amplia y suave pendiente conduce a la entrada, y una rampa se conecta con una plataforma superior. Tres tramos cortos de escaleras suman recorridos adicionales. Rampas, plataformas y escaleras dan soporte a desfiles, pruebas de vestuario, ventas y usos de esparcimiento. Entre los materiales se incluyen placas de aluminio anodizado, GRG, terrazo y una estructura de acero. Un muro verde con riego automático suaviza la geometría. La estructura de hormigón se deja a la vista.
The Recognition
About the A' Design Award de Bronce
Masstone Diseño interior de una boutique de moda ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Masstone Diseño interior de una boutique de moda sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Masstone Diseño interior de una boutique de moda satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
- Dimensions & Packaging
- The site has a total area of 520 Sq.mt.and is split in two floors
- Tags
- boutique, fashion, interior design, retail, vertical greening, GRG
- Production Technology
- anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
- Design Challenge
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
- Research
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
- Inspiration
- The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
- Project Duration
- The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
- Operation Flow
- The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
- Team Members
- Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo - Image Credits
- image: Zhen Li, Yan Pan
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