Rotass Haute Joallerie Chongqing Diseño Interior de Joyería by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platino in Diseño de Espacios Interiores y Exposiciones Competition Category.
PlatinoInterior· 2020
Rotass Haute Joallerie Chongqing Diseño Interior de Joyería
by Xiaobing Yao
Client: Yao Xiaobing Design Studio
A' Design Award de Platino Winner in Interior Category
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- Verified Award Winner
- Verify Award Status for #95560
The Design
About Rotass Haute Joallerie Chongqing Diseño Interior de Joyería
Rotass Haute Joaillerie Chongqing es el interior de una joyería de 280 metros cuadrados distribuidos en dos plantas. La renovación de un edificio existente en una calle comercial emplea placas de yeso, espejos de placa de acero y tubos de acero blanco. Una escultura de yeso en el vestíbulo de la planta baja expresa la estética de la marca, mientras que los peldaños de cobre y un techo espejado generan un movimiento ascendente. Un entrepiso elevado amplía el espacio y funciona como zona de recepción VIP. La segunda planta incorpora símbolos arquitectónicos eclesiásticos para añadir un sentido de ritualidad, y un muro facetado en el corredor evoca el interior de un diamante.
The Recognition
About the A' Design Award de Platino
Rotass Haute Joallerie Chongqing Diseño Interior de Joyería ha ganado el A' Design Award de Platino, un reconocimiento sumamente prestigioso concedido a diseños verdaderamente excepcionales, elegantes y magníficos. Los ganadores de Platino son maravillas de la creación, testimonios de los límites de la creatividad intelectual, y demuestran el profesionalismo y el genio inigualables de sus diseñadores. Se espera que estos diseños sean las obras más renombradas, que definen la estética de una época, contribuyen al bienestar de la sociedad y amplían las fronteras del arte, la ciencia, el diseño y la tecnología. Rotass Haute Joallerie Chongqing Diseño Interior de Joyería exhibe un nivel trascendente de excelencia y, sin lugar a dudas, hace del mundo un lugar mejor con sus características ventajosas y valiosas. Rotass Haute Joallerie Chongqing Diseño Interior de Joyería es una obra ganadora del A' Design Award de Platino que despierta deseos, inspira, entusiasma, deleita y provoca una gran alegría.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Team Members
- Xiaobing Yao
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
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