Greenland Group Zhenshui Town Centro de ventas by DAS Design Co.,Ltd

Greenland Group Zhenshui Town Centro de ventas by DAS Design Co.,Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Espacios Interiores y Exposiciones Competition Category.

OroInterior· 2020

Greenland Group Zhenshui Town Centro de ventas

by DAS Design Co.,Ltd

Client: DAS Design Co., Ltd

A' Design Award de Oro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #95561

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Colors

The Design

About Greenland Group Zhenshui Town Centro de ventas

Greenland Group Zhenshui Town es un centro de ventas ubicado en Zhengzhou, provincia de Henan, China. El interior abarca 5.200 metros cuadrados y se inspira en la cultura regional de la Llanura Central. La estructura espacial extrae elementos de los ensambles chinos de caja y espiga, los biombos y las celosías, que se deconstruyen y reorganizan de manera contemporánea. Una distribución casi totalmente simétrica genera un sentido de ritualidad. Biombos de gran altura dividen la zona de negociación y aportan privacidad. Se emplean mármol, chapa de madera, tejido rigidizado y materiales cepillados.

The Recognition

About the A' Design Award de Oro

Greenland Group Zhenshui Town Centro de ventas ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Greenland Group Zhenshui Town Centro de ventas sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Greenland Group Zhenshui Town Centro de ventas crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using of regional culture, inheriting Oriental, cultural and sensory aesthetics, this space presents the magnificence and temperament of Central Plains. The spatial structure extracts the elements of Chinese Mortise-Tenon, deconstructs and reorganizes the house from the carrier of residence, and presents it in a contemporary way. At the same time, the towering screens in the negotiation area divide the space, while ensuring requirements of privacy it provides adaptability and abstract elegance.
Dimensions & Packaging: Project Area:5200 sqm
Category: Sales Center
Tags: Oriental, regional culture, mortice and tenon joint, grille, aesthetics
Production Technology: Marble, wood veneer, stiffened fabric, brushed material
Design Challenge: Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research: From tone to structure of the space, every detail features regional culture. By extracting traditional cultural elements and regional cultural elements, such as Mixian county jade, mortice and tenon joint, Kuiwen, totem and traditional screen, etc., the project enjoys profound cultural ambience and embraces a brand new culture at the same time. Moreover, the abstract and elegant environment interprets the great integration of soft decoration and artistic works into the space.
Inspiration: Located in Quliang, Zhengzhou, the project inherits Oriental, cultural and sensory aesthetics to present the magnificence of the Central Plains with regional culture and enrich emotional experience from the perspectives of five senses.
Project Duration: Duration: 2017.05-2019.07
Location: Zhengzhou,Henan Province, China
Operation Flow: The spatial structure blends with multiple cultural elements like mortice and tenon joint, screen and grille, rendering the space full of historic and cultural significance. An almost entirely symmetrical layout creates a sense of ritual and makes people be in awe of Oriental cultures. The towering screens in the negotiation area divide the space, ensuring privacy and creating a varying and elegant space.
Team Members: Design team: DAS Design Co.,Ltd
Team members: Cui Duan, Luo Hui, Liu Xu’an, Ye Shaolin, Zhang Yuan, Gao Wang, Fu Zhiheng, Qiu Limin, Dai Xiaoya, Gan Siting
Image Credits: N/A