Hch Diseño interior de una boutique de moda by SpActrum

Hch Diseño interior de una boutique de moda by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award de Plata in Diseño de Espacios Interiores y Exposiciones Competition Category.

PlataInterior· 2021

Hch Diseño interior de una boutique de moda

by SpActrum

Client: SpActrum

A' Design Award de Plata Winner in Interior Category

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Colors

The Design

About Hch Diseño interior de una boutique de moda

HCH es una boutique de moda ubicada en un centro comercial moderno. El diseño se inspira en la sala columnada simétrica, que evoca la planta de una basílica clásica. Así, el interior pasa de un carácter comercial a uno sacro. La distribución también se basa en los templos de la antigua Grecia y en los principios de ejes visuales de la Acrópolis. Tres puentes de color rosa se disponen apuntando unos hacia otros y guían a los visitantes a través del espacio profundo. Los maniquíes pueden insertarse en orificios practicados en la superficie de los puentes para conformar una pasarela. Se emplean hormigón reforzado con fibra de vidrio, terrazo y acero.

The Recognition

About the A' Design Award de Plata

Hch Diseño interior de una boutique de moda ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Hch Diseño interior de una boutique de moda sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hch Diseño interior de una boutique de moda es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG