Pass On Serie fotográfica by Eduardo Dulla

Pass On Serie fotográfica by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Fotografía y Manipulación Fotográfica Competition Category.

BronceFotografía· 2020

Pass On Serie fotográfica

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award de Bronce Winner in Fotografía Category

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Verified Award Winner

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Colors

The Design

About Pass On Serie fotográfica

Pass On es una serie fotográfica construida en torno a la imagen de un mensaje sellado dentro de una botella. Cada fotografía se inspira en una sola palabra, como esperanza o fraternidad, y representa esa palabra a través de su significado o de un hecho real. Los mismos tres elementos —un mensaje, una botella y agua— aparecen en todas las imágenes, aunque cada tema se aborda de una manera distinta. Para las tomas se construyeron escenografías, acuarios especiales y mecanismos específicos. Las imágenes digitales combinan interferencias y fusión de imágenes, y se imprimen con inyección de tinta sobre papel de algodón.

The Recognition

About the A' Design Award de Bronce

Pass On Serie fotográfica ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Pass On Serie fotográfica sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Pass On Serie fotográfica satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla