From East Escaparate expositivo by Uplan Design

From East Escaparate expositivo by Uplan Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Oro in Diseño de Espacios Interiores y Exposiciones Competition Category.

OroInterior· 2020

From East Escaparate expositivo

by Uplan Design

Client: Uplan Design

A' Design Award de Oro Winner in Interior Category

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Verified Award Winner

Verify Award Status for #96997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From East Escaparate expositivo

From East es un conjunto de escaparates expositivos creados para un edificio comercial en Shanghái. La superficie principal de exhibición y las superficies laterales del pasillo responden cada una a una idea diferente, dispuestas como inclusión, origen, promoción y colección a lo largo del recorrido del cliente. Las temáticas presentan la cultura china a través de figuras auspiciosas antiguas como el dragón, el fénix y la grulla. Se emplea material EVA para el modelado, el relleno y la coloración. Los escaparates abarcan cuarenta metros cuadrados y aplican intensos colores tradicionales.

The Recognition

About the A' Design Award de Oro

From East Escaparate expositivo ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que From East Escaparate expositivo sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. From East Escaparate expositivo crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Dimensions & Packaging: The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
Tags: Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Production Technology: In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Design Challenge: The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Research: The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiration: In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Project Duration: The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Operation Flow: The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Patents: Copyrights belong to Uplan Design, 2019.
Team Members: Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji
Image Credits: Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.