Jane Embalaje para teléfono plegable by RRD Lab 2064

Jane Embalaje para teléfono plegable by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Jane Embalaje para teléfono plegable

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award de Bronce Winner in Envases Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Embalaje para teléfono plegable

Jane es un diseño de embalaje para un teléfono móvil plegable. El diseño se inspira en las tablillas de bambú y madera, una antigua forma de libro china, y emplea tipografías tradicionales chinas. La caja está fabricada íntegramente con un papel especial de textura de madera y tela, sin plástico ni otros materiales. El manual de usuario envuelve la superficie exterior y se sujeta mediante imanes; además, puede desprenderse y enrollarse. La caja se abre mediante una lengüeta y los productos del interior se disponen en capas independientes. El embalaje mide 198 por 192 por 47 milímetros.

The Recognition

About the A' Design Award de Bronce

Jane Embalaje para teléfono plegable ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Jane Embalaje para teléfono plegable sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Jane Embalaje para teléfono plegable satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064