Tongue-Bongue El Paquete De Dulces by Victoria Ax

Tongue-Bongue El Paquete De Dulces by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Tongue-Bongue El Paquete De Dulces

by Victoria Ax

Client: Vi_ax

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Tongue-Bongue El Paquete De Dulces

El deseo era crear un paquete para algún tipo de comida. Al desarrollar envases, lo más importante es ser impredecible. Dado que hay muchas soluciones estereotipadas en el mercado, se debe buscar algo más, se debe alejarse de las plantillas. Y se prestó atención al proceso de alimentación en sí, como tomar y llevarse la comida a la boca. Este fue un trasfondo para la idea. La gente usa la lengua para chupar todo tipo de dulces. Piruletas en forma de lengua crean una metáfora surrealista "lengua sobre lengua (humana)".

The Recognition

About the A' Design Award de Bronce

Tongue-Bongue El Paquete De Dulces ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Tongue-Bongue El Paquete De Dulces sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Tongue-Bongue El Paquete De Dulces satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.