Plata Gráfico · 2020
ODTU Sanat 20 El Diseño De Identidad Visual
- A' Design Award de Plata 2020 in Gráfico
- CLIENT: Middle East Technical University
- Estimated Number of Design Views: 60,513
- Verification code 5879615AFD · Verify this award
Colors
About ODTU Sanat 20 El Diseño De Identidad Visual
Para el vigésimo año de ODTU Sanat, un festival de arte que se lleva a cabo anualmente por la Universidad Técnica de Oriente Medio, la solicitud fue construir un lenguaje visual para resaltar los siguientes 20 años del festival. Como se solicitó, el vigésimo año del festival se enfatizó al abordarlo como una obra de arte cubierta para ser develada. Las sombras de las capas del mismo color que forman los números 2 y 0 crearon una ilusión 3D. Esta ilusión da la sensación de alivio y los números parecen fundidos con el fondo. La elección de colores vivos crea un sutil contraste con la tranquilidad del ondulado 20.
About the A' Design Award de Plata
ODTU Sanat 20 El Diseño De Identidad Visual ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que ODTU Sanat 20 El Diseño De Identidad Visual sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. ODTU Sanat 20 El Diseño De Identidad Visual es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.
Press Kit
- Unique Properties
- As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
- Dimensions & Packaging
- The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
- Tags
- Visual Identity, Visual Communication, Graphic Design, Branding
- Production Technology
- As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
- Design Challenge
- Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
- Research
- This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
- Inspiration
- Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
- Project Duration
- The project started in October 2018 in Ankara and finished in March 2019.
- Operation Flow
- Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
- Image Credits
- All visual materials were designed and produced by Kenarkose Creative.
