HuangRan Envasado de vino by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

HuangRan Envasado de vino

by Lynn Tsang

Client: Lynn Tsang

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #98044

View at A' Design Award Press Release Award Badge

Colors

The Design

About HuangRan Envasado de vino

HuangRan es el packaging de una serie de vinos de arroz chinos. El diseño presenta a los cuatro santos patronos de la mitología china antigua: el Dragón Verde, el Tigre Blanco, el Pájaro Bermellón y la Tortuga Negra. La ilustración antropomórfica se combina con elementos de la ópera china para otorgar a estas figuras una nueva imagen moderna, pensada para atraer a los consumidores jóvenes. Cada una de las cuatro botellas representa a un santo, y estos aparecen impresos en el interior de la caja de regalo ocupando los cuatro puntos cardinales. La caja emplea una tapa superior e inferior, con áreas caladas que aportan profundidad.

The Recognition

About the A' Design Award de Bronce

HuangRan Envasado de vino ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que HuangRan Envasado de vino sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. HuangRan Envasado de vino satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen