Delate La Aplicación Móvil de Roberto M. Paura and Sofie Di Bartolomeo

El diseño Delate La Aplicación Móvil de Roberto M. Paura and Sofie Di Bartolomeo es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Móvil.

BronceMóvil· 2020

Delate La Aplicación Móvil

de Roberto M. Paura and Sofie Di Bartolomeo

Cliente: Delate Srl

Ganador del A' Design Award de Bronce en la Categoría Móvil

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El Diseño

Acerca de Delate La Aplicación Móvil

Delate es la primera aplicación que proporciona una plataforma en la que cada minuto de retraso se convierte en un punto que se puede acumular y utilizar para acceder a ofertas de varios productos y servicios. La aplicación monitoriza el trayecto del viajero y calcula los minutos de retraso provocados por el tren. Un diseño intuitivo y claro que ofrece beneficios sin requerir ninguna acción activa por parte del usuario y que ofrece un sistema de recompensas que incentiva su uso diario transformando el malestar en ventaja.

El Reconocimiento

Acerca del A' Design Award de Bronce

Delate La Aplicación Móvil ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Delate La Aplicación Móvil sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Delate La Aplicación Móvil satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensiones y Embalaje: iOS, Android.
Etiquetas: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Tecnología de Producción: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Desafío de Diseño: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Investigación: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiración: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Duración del Proyecto: Delate was launched in November 2019.
Flujo de Operación: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Miembros del Equipo: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Créditos de Imagen: Roberto Maurizio Paura