Korea Sport Coach Federation La Marca Y La Identidad Visual by Yena Choi and Jinha Seo

Korea Sport Coach Federation La Marca Y La Identidad Visual by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

BronceGráfico· 2020

Korea Sport Coach Federation La Marca Y La Identidad Visual

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award de Bronce Winner in Gráfico Category

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Colors

The Design

About Korea Sport Coach Federation La Marca Y La Identidad Visual

La KSCF es una división deportiva coreana que reúne a expertos relacionados con los deportes, incluidos jugadores, entrenadores y propietarios de equipos deportivos activos y anteriores. El logotipo del corazón se extrae del eje XY, que representa la euforia y la adrenalina del atleta, la dedicación y el afecto del entrenador por sus equipos y el amor general por los deportes. El logotipo del corazón consta de cuatro piezas de rompecabezas: oreja, flecha, pie y corazón. El oído simboliza la escucha, la flecha simboliza la meta y la dirección, el pie simboliza la habilidad y el corazón simboliza la pasión.

The Recognition

About the A' Design Award de Bronce

Korea Sport Coach Federation La Marca Y La Identidad Visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Korea Sport Coach Federation La Marca Y La Identidad Visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Korea Sport Coach Federation La Marca Y La Identidad Visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team