Hak Hi Kong El Cambio De Marca De Yong An Harbour by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong El Cambio De Marca De Yong An Harbour by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño Gráfico, Ilustración y Comunicación Visual Competition Category.

PlataGráfico· 2020

Hak Hi Kong El Cambio De Marca De Yong An Harbour

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award de Plata Winner in Gráfico Category

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Colors

The Design

About Hak Hi Kong El Cambio De Marca De Yong An Harbour

La propuesta utiliza tres conceptos para reconstruir el sistema de CI para el puerto pesquero de Yong-An. El primero es un nuevo logotipo creado con material visual específico extraído de características culturales de la comunidad Hakka. El siguiente paso es una nueva investigación de la experiencia de entretenimiento, luego crea dos personajes mascota que los representen y déjalos aparecer en nuevas atracciones para guiar al turista al puerto. Por último, pero no menos importante, planear nueve lugares en el interior, rodeados de actividades de entretenimiento y deliciosas cocinas.

The Recognition

About the A' Design Award de Plata

Hak Hi Kong El Cambio De Marca De Yong An Harbour ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Hak Hi Kong El Cambio De Marca De Yong An Harbour sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Hak Hi Kong El Cambio De Marca De Yong An Harbour es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang