Be Er Xiang Twelve Constellations Envase para Semillas de Girasol by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Envase para Semillas de Girasol by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Diseño de Envases Competition Category.

BronceEnvases· 2020

Be Er Xiang Twelve Constellations Envase para Semillas de Girasol

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #99436

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Colors

The Design

About Be Er Xiang Twelve Constellations Envase para Semillas de Girasol

Be Er Xiang Doce Constelaciones es un diseño de envase para semillas de girasol creado para una nueva marca. El recipiente está fabricado en hojalata con una bolsa interior de plástico, y los gráficos se producen mediante impresión a cuatro colores. Cada envase mide 100 milímetros de diámetro y 150 milímetros de altura. Las ilustraciones combinan las doce constelaciones con motivos de girasol. Se eligió la temática de las constelaciones porque es un asunto familiar entre los jóvenes. El objetivo es dotar a la nueva marca de una imagen distintiva y atraer a los consumidores jóvenes.

The Recognition

About the A' Design Award de Bronce

Be Er Xiang Twelve Constellations Envase para Semillas de Girasol ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Be Er Xiang Twelve Constellations Envase para Semillas de Girasol sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Be Er Xiang Twelve Constellations Envase para Semillas de Girasol satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019