Mixed Reality Instalación holográfica by Aleksandr Volkov

Mixed Reality Instalación holográfica by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award de Plata in Diseño de Eventos Competition Category.

PlataEvento· 2020

Mixed Reality Instalación holográfica

by Aleksandr Volkov

Client: Economiton

A' Design Award de Plata Winner in Evento Category

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The Design

About Mixed Reality Instalación holográfica

Mixed Reality es una instalación holográfica interactiva creada para un stand de exposición sobre la estrategia energética de la ciudad de Moscú. La instalación se basa en el principio del Fantasma de Pepper, ampliado con capas adicionales. Un muro de fondo de LED, tres proyectores de suelo e iluminación LED montada en el techo trabajan en conjunto con lámina holográfica, espejos y sonido. La luz y la sombra animadas otorgan a los objetos proyectados una intensa sensación de presencia. Los visitantes seleccionan un tema en una pantalla táctil y observan cómo figuras y gráficos aparecen y se disuelven en el aire.

The Recognition

About the A' Design Award de Plata

Mixed Reality Instalación holográfica ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Mixed Reality Instalación holográfica sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Mixed Reality Instalación holográfica es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.